A logo design can make or break the perception of your brand. A design is meant to create a positive emotional response with the audience you are sharing it with. The cliché "you never get a second chance to make a first impression" can be painfully true, and a great design helps ensure your first impression will be a great one!
If you are a dealer franchisee, you already have a brand logo, but what about one for your independent business? Is it current, relevant? If you're using an old logo, perhaps it's time to freshen it up a little. If you are independent, you must have an attractive brand logo. You have to stand on your own. Create the image for your own brand which demands attention and respect.
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